Because, "a posteriori", not all the ways are the same or take you to the same place.

Only those based on seriousness, creativity, naturalness, ethic, constancy and vocation for daily quality work, attract the interest of different objective groups and society in general, without having to seek protection in third parties that distort the message and became cannibals of public attention, nor turn to specific techniques that, at the medium-term, end up severing the image and credibility of the company.